Marketing Has No Strategy
Confidence long ago tore itself loose from competence: the ad auction slowly rewrites products for the random passers-by, the language of brands — to a template, and the strategy of companies — to someone else’s chart. How the mechanism works and why almost no one notices it from inside.
Man Without Resistance
How civilization destroyed the friction between desire and result — and what happened when the interface consumed its master
The Human Anthill 2.0. Part 2 of 2: The Lighthouse
Four late Zinoviev books against the readings of this blog: an office without staff, the confessional speaks first, a hole in the law, and the lighthouse's duty.
The Human Anthill 2.0. Part 1 of 2: The Mirror
Zinoviev described society as protocol, without compassion: mass under dry rules, Westernism without accountability, confessionals and the archive.
When Debt Becomes Collateral: Figures, Charts, Diagrams. Appendix to the Trilogy
The visual reference for the trilogy: $28T of collateral, 2–3x rehypothecation, the LCLOR wall, 100x fund leverage, yen carry, and the digital Plan B. Numbers simplified, logic preserved.
The Three Crutches of the Dollar: Who Really Holds Up the Global Financial System. Part 2 of 3
The dollar rests on three temporary structures: Treasury T-bills, the Fed's reserve 'floor', and the Bank of Japan's cheap yen. We break down each one — and how they could collapse.
How We Got Here: The Dollar, the Yen, and Digital Collateral. Part 1 of 3
The dollar became world money in 1944 and left gold in 1971. Five stories about why today the dollar and the yen are more closely linked than they seem.
The World of AI and WE. Part three
Measure, institution, addressee. The threshold indicator: what share of variance in goal-setting autonomy is not explained by access difference. Institutional requirements: accountability and reduction of scale, including the right to unreadability as a property of infrastructure rather than subject. And personal practice — who it is actually addressed to: the adult reader, or those who build the environment for the 2018–2021 cohort while the plasticity window is still open.
The World of AI and WE. Part two
Three forecasts: the Wall will become invisible precisely because it works; it will be defended by those behind it; the window of irreversibility is closing now, and this is datable — 2032–2035. And the layer of experience: what happens to "I", to the creator, to culture inside the circuit. The grammar of "we→I→we", the transition from creator to parasite, the synthetic as a product of the archive, the decline of the spiritual as atrophy of the system open upward.
The World of AI and WE. Part one
Zamyatin's novel read as an engineering schematic drawn a hundred years before the technology capable of testing it appeared. The glass city, the Table, the Great Operation — and Ashby's law connecting the One State to the circuit of 2026. The Benefactor as a transitional form between Dostoevsky's Inquisitor and an array of a billion dialogue windows.
The Beast Without Prophecy: The Law of Variety Against the Observer
Ashby's law as a cybernetic necessity by which a contour locked in its own archive is obliged to reduce the living to the manageable — and of what this contour cannot reproduce: Sacrifice and Love as a precise technical answer.
Civilization: From Reductionism to a Dialectical Breakthrough — Part Two
The geopolitics of the crisis, techno-feudalism, and strategies of overcoming. Russia and the West as mirror laboratories, the rise of the algorithmic aristocracy, AI as amplifier of consciousness inequality, and the transition to antifragility.
Civilization: From Reductionism to a Dialectical Breakthrough — Part One
A systemic crisis of the Enlightenment paradigm: Freudian and technocratic reductionism as two sides of the same coin — and a dialectical way out through free will. Matryoshkas of consciousness, the paradox of awareness, and ethics as a simulacrum.